Annotated Bibliography

For this weeks assignment in my thesis writing class is to create an annotated bibliography. My first question: What is an annotated bibliography? So I did some research (my favorite thing to do.) To gain a better understanding of what was needed to annotate my bibliography sources I checked out these websites:

en.wikipedia.org/wiki/Annotated_bibliography

Wiki is my fave for a quick reference on anything.

www.ehow.com/how_6319305_write-annotated-bibliography-template.html

I also looked at eHow.com for a step by step guide to writing my annotations.

It turns out writing an annotated bibliography is easier than I thought. And instead on annotating the entire list of sources, the assignment only required three sources to be annotated.

Now for your reading pleasures, here are some samples from my annotated sources:

Andreasen, Alan R., and Philip Kotler. Strategic marketing for nonprofit organizations. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2008.

This book offers an easy how-to guide to marketing tactics and strategies for nonprofit art organizations. The authors focus on developing target markets, positioning, branding and offers examples of how art organizations can develop and launch new offerings and advertise the new products with communication methods and public relations. The book concludes with suggestions for evaluation and monitoring the success of a strategic marketing plan or campaign. This book is written to both educate students and to help nonprofit business managers to plan personalized marketing campaigns. One chapter in this book is dedicated to managing on-line new media marketing campaigns.

Bernstein, Joanne Scheff. Arts marketing insights: the dynamics of building and retaining performing arts audiences. San Francisco: Jossey-Bass, 2007.

The forward in Arts Marketing Insights has been written by the author of the pervious book Strategic Marketing for Nonprofit Organizations, Philip Kotler. This book focuses on performing art organizations and therefore focuses on attracting audiences, single ticket sales vs. subscription sales, and how to target specific markets. The author gives an explanation of how the audiences for performing art organizations are changing because of changing audiences, and new types of entertainment options. The author educates students, professors, and professionals alike on how art organizations must learn how to attract patrons and be relevant to the changing lifestyles, needs, and interests of their current and potential audiences.